Nike’s 15-year association with the BCCI formally ended on Tuesday with the board awarding the package sponsorship rights for the following three years to MPL Sports activities, an e-sports platform.
BCCI news – MPL Sports to be India’s kit sponsor for the next three years will stretch as much as December 2023, throughout which the Indian groups are slated to function in a complete of three T20 World Cups (males and ladies), two 50-over World Cups (males and ladies), one Beneath-19 World Cup (males) and – if the men’s team qualifies for it – one ICC World Test Championship closing, other than common bilateral cricket.
The announcement got here after Nike decided against renewing their deal price INR 370 crore (US$ 50 million) 12 months, which they signed in 2016.
Owing to the Covid-19-induced lockdown and absence of cricket, Nike is believed to have requested for an extension to its four-year contract or renewal at a reduced worth when their deal was up for renewal in September. Subsequently, the BCCI floated a recent tender, reportedly within the curiosity of equity to different potential sponsors.
Throughout the pandemic, the BCCI has needed to reduce quick South Africa’s tour of India and cancel the Asia Cup and excursions to Sri Lanka and Zimbabwe for the boys’ crew. The ladies’ crew hasn’t performed worldwide cricket since their look on the T20 World Cup closing in March.
As a part of their deal, MPL Sports activities will design and manufacture jerseys worn by the boys, ladies and Beneath-19 groups.
MPL’s deal begins with India’s tour of Australia that begins with the primary of three ODIs on November 27 in Sydney. India will then play three T20Is and 4 Tests, earlier than returning house to host England for a full sequence.